Our mission is simple: to educate everyday Australians about money, real estate and finance and help them achieve true financial security and independence through cashflow positive real estate investments.

We believe that everyone deserves the chance to create wealth and financial freedom, and we’re dedicated to providing the knowledge, resources, and support to help our clients achieve their financial goals.

We believe that our team is one of the key factors that sets us apart from other real estate investment companies. We’re not just salespeople – we’re educators, advisors, and partners in our clients’ financial success.


At PWF, we stand out from the crowd.

Here are just a few reasons why you should choose us:

PWF offers a fully vertical property investment service, providing you with access to a team of experts including solicitors, property managers, building inspectors, accountants, real estate agents, financial planners, town planners, developers, builders and more. We’ll source the services of anyone you may need to ensure your property investment journey is successful.

Successful property investing begins with purchasing positively geared property. We understand that a cashflow positive property is crucial for long-term financial success. By investing in a property that generates enough rental income and tax deductions to cover all expenses, including mortgage repayments, property management fees, and operational and maintenance costs, you can reduce your risk and increase your overall income and borrowing capacity. Any excess income generated from your property can be used to pay off your owner-occupied mortgage. This helps you drive down that non-deductible debt, which is essential for achieving financial freedom sooner.

We believe that our clients’ success is not just due to the properties they invest in, but also to the ongoing support we provide. We are committed to keeping our clients informed and educated, providing annual interest rate and rental reviews to ensure they are maximising both. We work hard to help our clients get maximum tax deductions on a weekly basis and maintain the correct finance structure to pay down debt faster and get them in the position to buy their next property as quickly as possible. Our team is always available to answer any questions and provide guidance throughout the entire investment journey, giving our clients the support they need to achieve their financial goals.


Sally-Ann’s leadership and guidance have been instrumental in PWF’s success, and her commitment to providing exceptional customer service is evident in every aspect of the company’s operations.

Since the company’s inception in 2004, Sally-Ann and her team have helped thousands of customers create wealth and financial independence through their cashflow positive real estate methodology.

With over 25 years of experience in finance and real estate investment, Sally-Ann’s passion for educating everyday Australians about money and finance is what drives her, and she takes great pleasure in helping our clients achieve their financial goals.

Sally-Ann’s vision for PWF is to continue to educate everyday Australians about real estate and finance, and to help them achieve real financial security and independence through their proven methodology.

Phil and Spencer are our two in-home consultants, with a combined 30 years of experience in real estate investment. Phil and Spencer understand that every client has different needs, so they take the time to get to know them and understand their financial goals. This allows them to provide tailored advice and guidance that is specific to each client.

Phil and Spencer love meeting with clients in the comfort of their own homes, or on Zoom at their convenience. They believe that this personalised approach to service sets PWF apart from other companies in the industry.

Whether you’re a first-time investor or a seasoned pro, Phil and Spencer are here to help you navigate the world of real estate investment and find the right opportunities for your unique financial situation.


With over 25 years of experience in finance and wealth accumulation, Tim is an accomplished Senior Investment Strategist at PWF.

Tim is passionate about helping clients achieve their financial goals and is dedicated to providing mentorship and coaching to empower clients to make informed decisions. His guidance has helped hundreds of clients create a more secure financial future and build their wealth through the PWF program.

With his expertise in finance and wealth management, Tim is an invaluable member of the PWF team and a trusted partner on the financial journeys of our clients.


As a Senior Finance Consultant at PWF, Ken is dedicated to helping clients achieve their financial goals by providing tailored solutions to their individual finance needs. With over 15 years of experience in finance and lending, he has a deep understanding of the lending market and is committed to helping our clients secure the best possible financing for their real estate investments.

Whether it’s refinancing their existing loans, consolidating their debts, or obtaining investment lending, his expertise in the field allows him to navigate complex financial scenarios and provide clients with clear and concise advice that is easy to understand.

Ken is a trusted advisor to clients, and his commitment to exceptional customer service ensures that clients feel supported and confident in their financial decisions.


As the Contracts & Stock Coordinator at PWF, Kelly plays a critical role in ensuring that every client who chooses to invest in property with the guidance of the PWF team has access to the best investment opportunities available. With her vast experience and a keen eye for detail, Kelly leads PWF’s property team, which has established connections with some of the top builders and developers across Australia.

Kelly and her team work tirelessly to ensure that every property investment opportunity presented to clients is carefully vetted and selected based on a rigorous set of criteria, including location, market conditions, and potential return on investment. Her expertise and commitment to excellence are crucial to the success of PWF’s property investment strategies, and she works tirelessly to ensure that every client is given the best possible chance of success.


Sue is the cornerstone of PWF’s customer service team. She brings an extensive background in customer service and client communication to her role as Customer Care Consultant and she takes great pride in building strong, lasting relationships with our clients.

Sue is highly professional, polite and courteous, and is always willing to go the extra mile for our clients. She ensures that clients are informed about PWF’s latest campaigns and projects, providing them with the knowledge and resources they need to make informed decisions about their investments.

In short, Sue is the backbone of PWF’s customer care team. She is passionate about helping clients achieve their financial goals and prides herself on providing an exceptional level of customer service.

Meet Rohan, PWF’s esteemed Senior Mortgage Broker. With over 15 years of experience in the finance industry, Rohan has honed his craft in helping clients secure the best possible home loan and finance solutions. With Rohan by your side, you can rest assured that you will receive the highest quality of service, professional guidance, and expert knowledge to make your financial journey as smooth as possible.

Rohan is acutely aware that the home loan and finance process can be overwhelming, and his aim is to alleviate this stress and provide clarity throughout the journey. In recognition of his exceptional attention to detail, communication skills, and customer-focused approach, Rohan was awarded the 2022 QLD Connective Home Loans Broker of the Year, a testament to his unparalleled expertise and dedication.

Whether you are a first-time homebuyer or looking to refinance your existing mortgage, you can feel confident that your financial goals and aspirations are in safe hands.


Emma is the mastermind of the PWF sales team, responsible for overseeing our sales process from initial consultation to settlement. With years of experience in the field, Emma’s broad range of knowledge is a significant advantage in her role, ensuring PWF clients receive the best possible service from the outset of their engagement with us.

In addition to her sales expertise, Emma is also deeply committed to training and development. She understands that knowledge is power, and that by investing in her team’s skills and abilities, she can help them achieve their full potential. Through ongoing training and mentorship, Emma provides the in-home team with the tools they need to succeed, ensuring that they are equipped to provide exceptional service to our clients.


At PWF, we are committed to providing you with the best investment advice and support to help you build wealth and financial independence. Our experienced and dedicated team of professionals work tirelessly to make sure you have the best possible experience, and we are confident in our ability to deliver on our promises.

If you’re ready to take the next step in your financial journey, contact us today and let us help you achieve your goals. Remember, your financial future is in your hands, and we’re here to guide you every step of the way. Choose PWF and choose financial security.